Thursday, July 29, 2021

IP matters...to Love Island

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IP matters...to Love Island
29-07-2021 04:28 PM BST

Love it or hate it, Love Island has fast become one of the UK's most watched shows, peaking at 5.9 million viewers back in 2020. This year, "the most commercialised show on British television" allegedly netted more than £12 million in revenues before the first episode aired on 28 June. Find out how much of the spin-off success of the show is based on brands commercialising their intellectual property.
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