Sunday, November 29, 2020

We’re sharing our big news...


Hi friends,

We've had an idea that we keep coming back to...

Over the years, we've seen the need for Instant Pot classes geared specifically to beginners.

You'd be amazed at how many emails we get that start with "I am embarrassed that I have had it for years and have never used it!"

Honestly, the biggest surprise from our Instant Pot unboxing survey was how similar the answers were. Even though there were 1400 responses, there were several word-for-word repeats:

  • "I was totally intimidated by it."
  • "I was scared I'd use it wrong."
  • "The whole process seemed overwhelming."
  • "I didn't have enough time to learn how to use it."
  • "I wasn't sure where to start."
  • "I was afraid of it exploding like the old stovetop models did."

The Instant Pot anxiety is so tangible. And we know we can help!

We are thinking about launching an Instant Pot course just for beginners...

We don't want you to stay embarrassed, intimidtated, overwhelmed, or afraid!

Your feedback really made us realize the serious need for us to launch our Instant Pot beginners course as soon as possible.

We've got a rough outline, but the goals of the course are clear and simple:

  • Help you learn the essential buttons and pressure-cooking skills you need to build your confidence, save time, and make dinners easier.
  • Keep the weekly lessons short and manageable, so they're easy to work into your busy schedule.
  • Get you cooking three Instant Pot meals per week, starting with the easiest recipes and building in new skills each week.

Each week in our Instant Pot 30-Day Jumpstart course, we will provide a new pressure cooking module that contains videos, tutorials, weekly recipes and shopping lists. We will be available at regular times to answer your beginner questions, provide support, and cheer you on in your pressure cooking journey.

(We could even cook together virtually, if you were interested in that!)

We want to make this the BEST online program to support you as you get started so you feel empowered to get healthy and delicious meals on the table in less time using your Instant Pot.

And that's why we are extending an early invitation to you.

Join now with an Early-Bird Membership

Right now the course is a little rough around the edges. We need people to help us smooth out the curriculum to make it as valuable and helpful as possible!

If you join now, we are offering the course for an exclusive early-bird membership price.

When we offer this course to the general public, we're planning to price it around $100 (which will still be an AMAZING deal for a month-long course that helps you feel confident and in control using your Instant Pot).

But, for our first 100 members, we'll offer it for just $49—a 50% discount.

This early-bird membership price will ONLY be available through Sunday, December 6th, or until the first 100 memberships are taken. We're planning to launch the course at its regular price in January 2021, and we'll never offer such a low price again.

To join us, all you need to do is simply reply to this email and say "Yes, I want to sign up for the Early-Bird Membership!"

Refer a friend to win!

We know that many of you are like Barbara, the kind to jump in and start cooking the minute you got your Instant Pot home.

However, you probably know someone—a friend, a neighbor, or a family member—who really wants to use their Instant Pot but needs a little extra help getting started.

We would love to have you forward this early-bird membership offer to your friends and family.

For every person who enrolls in the course and mentions you as a referral, you'll gain an entry into a drawing for BOTH you and your friend to win a $50 Amazon gift card.

We can't wait to get cooking with you in 2021!

Barbara & Jenn

P.S. If you're on the fence or have questions about anything—send us an email! We'd love to talk!

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