Celebrating America's Small Businesses and Retailers

This year, we celebrate American businesses and retailers. Learn more about Small Business Saturday and Cyber Monday. 

Celebrating America's Small Businesses and Retailers From the Small Business Administration (SBA), Saturday, November 28, 2020 was Small Business Saturday, a day to honor and support small businesses nationwide. Begun by American Express in 2010 and officially cosponsored by SBA since 2011, the occasion gives a boost to small merchants just after Black Friday, and shortly before Cyber Monday. The retail promotions continue with Cyber Monday on Monday, November 30. According to USAGov's 2019 Guide to Holiday Shopping, "Cyber Monday is the day with sales and discounts across online retailers. Like Black Friday, online retailers advertise major savings." Learn More Did You Know? The following facts are available thanks to the public's invaluable participation in U.S. Census Bureau surveys. We appreciate the information shared by each respondent as we continuously count and measure America's people, places and economy. 13.9% The estimated percentage that December sales accounted for of total hobby, toy and game store sales in 2019. $85.2 billion The estimated value of retail sales by electronic shopping and mail-order houses in December 2019, the highest estimated total for any month last year. $30.8 billion The fourth quarter 2019 seasonally adjusted after-tax profits for retail trade corporations with assets of $50 million and over, up $5.7 (±0.6) billion from the third quarter of 2019. You May Be Interested In The Small Business Pulse Survey collects near real-time data on the effects of the coronavirus pandemic on small businesses. These data inform federal and state decision-making. Data collection for the third phase of the Small Business Pulse Survey began November 9, 2020. Results will be released weekly starting November 19, 2020 through January 14, 2021. Data are available through the Small Business Pulse Survey Interactive Tool and downloadable files. Share of Online Retail Sales Soaring The Census Bureau publishes data products that measure the changing retail economic landscape from brick-and-mortar stores to e-commerce. Read More 2017 Economic Census Data Breaks Out Industry Growth, Changes By State State and local data from the Census Bureau's 2017 Economic Census provide insight into the businesses that are vital to our economy. Retail Trade was the top sales growth sector in 12 states. Florida retail sales were up $59.3 billion between 2012 and 2017.   Read More A Profile of the Retail Workforce The nation's 9.8 million retail workers accounted for 6.3% of the U.S. labor force. Read More Economic Census Update for the Retail and Wholesale Trade Sectors View the webinar recording and discover key findings and learn tips and tricks to accessing retail trade and wholesale trade sector data. Play Economic Census: Measuring a Changing America The Retail Trade sector had the most establishments (nearly 1.1 million) and the Wholesale Trade sector reported the highest output of any sector, at just over $8.5 trillion in sales. Read More Help us spread the word about Census Bureau data. Share this newsletter on social media or forward it to a friend. Share This About the Census Bureau We serve as the nation's leading provider of quality data about its people and economy. The Census Bureau is the federal government's largest statistical agency. We are a scientific organization focused on data. Policy-makers, businesses, and the public use our information to make far-reaching decisions. Stay connected with us! Join the conversation on social media. SUBSCRIBER SERVICES: Subscriber Settings  |  Remove me from All Subscriptions  | Help