This report outlines market conditions and opportunities for U.S. agricultural exports to expand or enter the Venezuelan market. In 2024, U.S. agricultural exports to Venezuela reached $760 million, a 13 percent decrease year-on-year, the highest rate since 2014. Agricultural imports experienced a 15 percent year-on-year increase in volume, driven by rising demand and a slight reduction in import prices. Uncertainty about exchange rates, rapidly accelerating inflation and other economic challenges are threatening supply chains. Nevertheless, Venezuela's food and retail sector continues to show resilience, and U.S. brand awareness and acceptance remains high. Despite recent economic downturn, the U.S. market share remains strong due to competitive advantages including product price, quality, and geographical proximity.
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