Prospects for U.S. Sips & Snacks in Sub-Sahara Africa

Prospects for U.S. Sips & Snacks in Sub-Sahara Africa "Sips" (such as wine, beer, and spirits) and snacks (including potato chips, baked foods, fruit and nut mixes, and peanuts/peanut butter) are growing segments of sub-Saharan Africa's food and beverage industry, particularly in Ghana, Nigeria, Kenya, and South Africa. Despite relatively subdued economic growth due to COVID-19 and associated lockdown restrictions, continued momentum in the region's alcoholic beverage and snack food markets points to enormous potential for U.S. exporters. The region's emerging and informed middle class is helping create a burgeoning market for the wine, beer, and spirits industry. Consumer preference is shifting away from locally brewed beverages towards branded, imported, higher-quality alcoholic drinks. This emerging consumer group is also becoming more aspirational and brand conscious, paying closer attention to packaging and product details as opposed to focusing only on low pricing. This change in consumer behavior is reflected in shoppers' preference for quality over quantity and their willingness to pay a premium for alcohol products that offer an authentic experience. Please click here to read more >>   Update your subscriptions, modify your password or email address, or stop subscriptions at any time on your Subscriber Preferences Page. You will need to use your email address to log in. If you have questions or problems with the subscription service, please visit subscriberhelp.govdelivery.com. This service is provided to you at no charge by USDA Foreign Agricultural Service. This email was sent to ooseims.archieves@blogger.com using GovDelivery Communications Cloud on behalf of: USDA Foreign Agricultural Service · 1400 Independence Avenue, SW · Washington, DC 20250