MDH launches 'Hear Her' campaign to reduce pregnancy-related deathsThis year, too many Minnesotans will die from pregnancy-related complications. And in nearly all cases, those deaths are preventable. The Minnesota Department of Health (MDH) is bringing the Hear Her campaign to Minnesota to raise awareness of the urgent maternal warning signs that can lead to pregnancy-related complications and deaths, particularly for Black people who are pregnant or recently gave birth and too often do not have their concerns taken seriously. MDH is promoting and amplifying this CDC campaign through sharing co-branded materials and ads statewide. Black Minnesotans represent 13% of the birthing population but made up 27% of the 75 pregnancy-associated deaths from 2017 to 2019, according to an MDH report on maternal mortality (PDF). "In one of the healthiest states in the country, Black women are dying at a rate that far exceeds their share of the population," said Minnesota Commissioner of Health Dr. Brooke Cunningham. "We are bringing the campaign to Minnesota because we can all play a role in doing more to hear, learn and act on preventing these deaths." People know their bodies and can often tell when something is not right. Every pregnancy is different, and while some symptoms may seem normal, new and worsening symptoms should be checked as soon as possible. It's also important to discuss concerns with a health care provider. The Hear Her campaign encourages partners, friends, family, health care providers and anyone who supports people during or after pregnancy to listen to their concerns. Acting quickly could help save a life, and everyone has a role to play.
MDH started placing Hear Her ads in April. The campaign will run throughout the summer. Hear Her is one element of a comprehensive strategy by CDC to reduce pregnancy-related complications and deaths. The amplification of this campaign is one of several activities coordinated by MDH through the support of the Enhancing Reviews and Surveillance to Eliminate Maternal Mortality. -MDH- Media inquiries: |
Thursday, May 2, 2024
News Release: MDH launches ‘Hear Her’ campaign to reduce pregnancy-related deaths
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