Food Blog: Celebrating our birthday with you

Saturday, April 27, 2024

Celebrating our birthday with you

Deliciously Ella turns 12!

In 2012, I wrote a blog post about sweet potato wedges with avocado cream that only my mum saw. If you'd told me then that I'd just kickstarted a company that would go on to sell 98 million food products (one a second!) and counting; that our seven cookbooks would have consistently topped the Sunday Times best-sellers charts; that we'd have our own restaurant and factory, and that we'd have a social media community of over 4 million people, I never would have believed you.

Back then, I was desperately ill; my self-esteem was at rock bottom, and I had lacked ambition my entire life. To say the last 12 years have been a surreal, unexpected whirlwind that's flipped my life upside down would be the understatement of my life. These years have truly surpassed my wildest expectations and I'm grateful beyond belief (and very emotional while writing this!).

We've achieved a lot in a short time, and that's thanks to our phenomenal team of brilliant, passionate colleagues and you, our supportive community who give our mission such a tangible meaning. Growing those communities is undoubtedly our biggest success and I wanted to take today to say thank you.

Ella x

Running a business:
12 learnings in 12 years

A business entails amazing highs but also unavoidable lows and in 12 years of owning and running a business, I have learnt more than I ever thought possible.

1. Aim for 1% better every day.

I'm easily overwhelmed, especially now that I'm juggling both the business and two small children. The 1% premise has become my life mantra, helping me create manageable daily focuses that, over time, make a huge impact. If you get 1% closer to a goal for a year, you'll end up 37x closer 365 days later. It's like the old Chinese proverb, 'the journey of a thousand miles begins with one step'. It's all about a step-by-step, brick-by-brick approach.