Why Did People Start Carrying Water Bottles Everywhere?

When hydration transformed into a wellness cure-all

When the science doesn't match the marketing. View this email in your browser How Did Staying Hydrated Become A Thing? To say that hydration is an invention is only a slight exaggeration. Water bottles have become a crucial accessory — a status symbol. How did that happen? This week we bring you an episode from our friends at the Slate podcast Decoder Ring. They investigate how bottled water transformed itself from a small, European luxury item to the single largest beverage category in America. It took savvy marketing from brands like Gatorade and Perrier, who pushed the idea that dehydration was a pervasive problem to be solved. Today hydration is a wellness cure-all, but the science doesn't exactly match the marketing.  Listen to this episode through our website, Stitcher, Apple Podcasts, or Spotify. WHAT WE'RE EATING - I'm eating lobster rolls from Grace Church on Martha's Vineyard, which we featured on the show in 2019. - Emma is eating homemade strawberry shortcake ice cream bars. - Andres is eating tomato and cucumber salad, to avoid turning on the stove.  - Tracey is eating clam chowder.  WHAT WE'RE READING, WATCHING, AND LISTENING TO - I'm watching WandaVision so that I can understand what Becky is talking about half the time. - Emma is listening to the long-running BBC Radio 4 show and podcast Desert Island Discs. - Andres is reading about the true story that inspired the viral short story "Cat Person." - Tracey is listening to the new Stitcher podcast Toxic: The Britney Spears Story. Take care, Dan Copyright © 2021 The Sporkful, All rights reserved. You're receiving this email because you signed up through our website and because you love to eat. Our mailing address is: The Sporkful c/o Midroll 555 8th Avenue, Suite 902 New York, New York 10018 Add us to your address book Want to change how you receive these emails? You can update your preferences or unsubscribe from this list