Understand key motivations and need states driving snacking habits and the role that health, indulgence, and sustainability play on purchase choice.
Successfully utilize benefit and ingredient claims across the snacking industry to address physical and cognitive health concerns and make consumption choices more considered.
Determine the role that clean and clear label strategies play and evaluate the priority for consumers of avoidance and moderation vs positive nutrition.
Capitalize on growing concerns about the environment and the future role of plant, botanical, and vegan claims in the snack market.
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