Wednesday, September 24, 2025

GAIN Reports from September 23, 2025

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The following GAIN reports were released on September 23, 2025.

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China: Wine Market Update 2025

In 2024, China imported approximately $1.6 billion of wine and related products with Australia and France as the leading suppliers. U.S. exports of wine and related products to China totaled $96 million in 2024. Tier-one cities such as Shanghai, Beijing, Shenzhen, and Chengdu are home to a growing base of wine enthusiasts, with regional consumption patterns underscoring the importance of tailored strategies to address diverse preferences. Surveys by trade show organizers indicate rising interest in white and sparkling wines, presenting growth opportunities for U.S. exporters. Key drivers for market expansion include attracting new consumers, fostering wine-drinking occasions, and leveraging localized digital storytelling to connect with audiences. Retail giants like Sam's Club and Costco China are leading the trend of self-sourcing wine selections, contributing to substantial growth in wine sales.

 

Egypt: Grain and Feed Update

FAS/Cairo (Post) forecasts Egypt's wheat imports in marketing year 2025/26 at 12.7 MMT, up from the previous marketing year due to higher consumption driven by population growth. Egypt's wheat production in MY 2025/26 is also forecasted up from the previous marketing year. Egypt's rice production has expanded significantly in response to lower costs of production and higher profitability, while corn production has fallen, due to less area planted. Consequently, corn imports are forecast higher to offset the production shortfall, with U.S. corn shipments returning to the Egyptian market on price competitiveness and high quality.

 

Zambia: Exporter Guide

With the development of the Lobito Corridor, Zambia, one of the developing economies in Southern Africa, might eventually claim a sophisticated distribution network backed by a small commercial sector. Although the majority of its basic food needs are satisfied by its self-sustaining agricultural sector, the nation offers significant potential for U.S. exports, especially consumer goods and ingredients for its food processing industry. The demand for specialty U.S. food and beverage exports is being driven by changes in consumers' health-consciousness and receptivity to innovative products. To take advantage of Zambia's rising demand for high-quality imports, U.S. exporters must overcome obstacles like local competition, preferential trade agreements that benefit foreign competitors, and an unfavorable exchange rate.

 

 

For more information, or for an archive of all FAS GAIN reports, please visit gain.fas.usda.gov/.


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