It truly has been such a "pinch me" moment…
When we shipped our first product in 2018, getting into a store like Whole Foods felt like an unobtainable pipe dream.
And it felt even more impossible as many retailers - in the early days - kept telling us "No. Not interested."
But we knew we were on the right path.
We kept pushing forward. And with time, the dominoes started to fall. Every online order. Every "mom and pop" health store that put us on shelf. Every product review. Every person you may have told about our brand. All this stuff added up and helped us eventually land Whole Foods!
That's why I wanted to say "thank you." You've been a huge help and we greatly appreciate it.
So this month when you go into Whole Foods, you'll see us somewhere else besides the protein powder aisle…
You'll see us in the produce section, with the "real food."
Why? Well, in many stores you'll see us right above berries. Who doesn't love using plant-based protein and berries in their shakes?
And for the next month you can get it for a very special price in store.
We need your help continuing to spread the word about us in Whole Foods so that we can get more of your favorite flavors added to the shelf.
How can you help?
All you have to do is take a photo of us at your local Whole Foods, post it on your Instagram story and tag @truvani and @wholefoods!
Helping us share the news about being in Whole Foods makes a big difference.
Something as small as a social post can really add up and get retailers to take notice of a brand.
We'll select 5 people to win a $100 Whole Foods gift card.
Thank you so much for your support, we couldn't have done this without you.
Xo,
Vani
P.S. We have a new flavor of protein dropping on Tuesday, June 6th! Keep your eyes peeled for the big announcement.
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