Opportunities for U.S. Snack Food and Beverage Exports to Kenya Kenya is a growing middle-income nation that acts as the economic, financial, and transport hub of East Africa. Kenya's population demographic consists of a median age of 20 years, with 33.8 percent of the population between the ages of 25 and 54 years. Agriculture is the main contributor to the economy with approximately 75 percent of the 54.7 million population working fully or partially in the agriculture sector. Small rain-fed fields and local livestock farms provide more than 75 percent of Kenya's agricultural output. Given that Kenya is unable to meet its food consumption goals domestically, the country relies on imports to make up the balance. Small plots and low productivity are leading to an increase in urbanization and the demand for imported food. According to IHS Markit, the urban population made up 28.0 percent of the total population in 2020 and is forecast to be 30.6 percent of the total population in 2025. This urban migration, combined with Kenya's tourism sector gaining steady traction, provides ample market opportunity for increased consumption and imports of snack foods, tree nuts, beverages, distilled spirits, wine, and dairy products.  Please click here to read more >>   Update your subscriptions, modify your password or email address, or stop subscriptions at any time on your Subscriber Preferences Page. You will need to use your email address to log in. If you have questions or problems with the subscription service, please visit subscriberhelp.govdelivery.com. This service is provided to you at no charge by USDA Foreign Agricultural Service. This email was sent to ooseims.archieves@blogger.com using GovDelivery Communications Cloud on behalf of: USDA Foreign Agricultural Service · 1400 Independence Avenue, SW · Washington, DC 20250