Hey there reader!
👋 How are you? It's been a few weeks since I last emailed you, besides the smoothie challenge. Time really flies when life gets busy, and with my kids' end-of-year activities and graduation, I've been caught up in the thick of it all!
By the way, you might have noticed a little change - well, actually, a BIG change - with the Organize Yourself Skinny Facebook Page, Group, and now this email.
🎉 Starting on June 1st, Organize Yourself Skinny has grown up and evolved into Reset & Flourish.
This change is incredibly exciting for me and everyone involved. It has been in the works for over a year, and you may have already noticed the beginning of this transformation when I opened the Reset & Flourish Shop.
Now, you might be wondering, why the change?
Firstly, I want to acknowledge that this wasn't an easy decision. It's not because I didn't believe in the need for change - because I did - but because there was a tremendous amount of work behind the scenes to make it happen.
Nevertheless, it was a change that needed to occur, and I want to share the lightbulb moment(s) that finally pushed me to take action.
💡 Last summer, I was overwhelmed, exhausted, and frankly burnt out. I had just come off a very challenging period of my life.
💔 I experienced a divorce, the tragic loss of three loved ones, dealt with the ongoing effects of the pandemic, and let's not forget about perimenopause. Despite everything that was happening, I still had to keep my business, family, and life somewhat functioning.
🙌 Looking back, even though I didn't realize it at the time, I found a sense of stability and sanity by relying on the habits and routines that I teach. I continued to meal prep every week and squeeze in freezer prep whenever possible. I also made sure to keep up with walking and other routines to prevent my household from falling apart.
Although I did gain weight during that time and undoubtedly felt stressed, those habits truly saved me from completely spiraling out of control. And now, I can see it clearly.
Then, last summer, I hosted my first Smoothie Challenge in the Facebook group, which led me to engage more with the members. That experience sparked a total reset in my motivation, habits, and mindset. Truthfully, I had no idea it would have such a profound effect. After the smoothie challenge, we tackled a mason jar challenge, and from that point on, I felt like I was flourishing. I felt amazing!
That's when I began seriously considering a rebrand. Here were my thoughts at the time:
➡️ Although Organize Yourself Skinny was always about much more than weight loss, it was challenging to move past the association with "skinny." Additionally, Facebook would issue warnings to people and suggest counseling whenever they searched for me 😡
➡️ I started my website at 35, during a different phase of my life. Now, I'm just one month away from turning 48 - which means menopause and all the joys it brings. While I do feel better when I eat healthily and exercise, it's not solely about losing weight. It's about taking care of myself and letting my body thank me by looking its best.
➡️ With that said, I don't define myself as "skinny." I feel good about myself and maintain a healthy weight, but I found myself almost embarrassed when mentioning the name of my business. I disliked the automatic association with being skinny and losing weight. It simply didn't feel right to me.
➡️ The big reason why I finally made this jump is because of my teenage daughters. I've witnessed the immense pressure society puts on girls and women to conform to a certain appearance. While Organize Yourself Skinny was never solely about weight loss, but rather about promoting a healthy lifestyle, having the word "skinny" in the name didn't accurately reflect that. I want my daughters, as well as your daughters, to always flourish in life. I want them to embrace eating healthily, exercising, and accomplishing all the amazing things they are meant to do.
🎉 So, with all that said, Organize Yourself Skinny is now Reset and Flourish! I hope you love the new name and continue on this journey with me 🎉
So what can you expect...
You might notice that the Organize Yourself Skinny website and blog haven't changed, and that will remain the same due to technical and Google search considerations that I won't bore you with. However, this year, a new Reset & Flourish website will be launched.
Additionally, the emails you receive from me will now come from Reset & Flourish, so please be aware of that. I appreciate your patience during this transition.
👉🎉💪 Now, let's talk about the most significant change moving forward: my focus will be on our brand new premier membership site, the Reset & Flourish Collective, and the Reset and Flourish Shop.
My goal with both of these platforms is to provide a supportive community, mentoring, and resources to help you reset your habits and flourish, enabling you to become the best version of yourself. You are seriously going to love it!
The doors for the Reset & Flourish Collective will open in a couple of weeks. You'll receive an email with more information when it's ready.
As for the Reset & Flourish Shop, it's open now.
That's about it!
Once again, I want to express my sincere gratitude for your support. I've been running my blog and business for 13 years, and some of you have been with me from the very beginning. I truly appreciate your loyalty. I'm excited to have you join me in this next chapter of my life and business.
Talk to you soon!
Tammy Overhoff
Reset & Flourish
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