Tuesday, February 9, 2021

User Feedback Helps Census Bureau Develop Data Tools

A case study of Census Business Builder. Learn more in this America Counts story.
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America Counts: Stories Behind the Numbers

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User Feedback Helps Census Bureau Develop Data Tools

From household surveys like the American Community Survey to business programs like the Economic Census, the U.S. Census Bureau produces billions of estimates each year but helping everyone navigate all this data is also a core part of its mission.

But it's not enough to just produce info. The Census Bureau must also make it easy to access by all types of users. So, it has developed and continues to develop data tools tailored to the needs of all users — no matter their online prowess.

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First released in 2015, Census Business Builder (CBB) was designed to make it easier for small business owners and entrepreneurs to access key data they need for their research. The tool provides interactive maps and downloadable reports users can easily incorporate into their research.

Two driving principles behind CBB are "agile development" and "customer focused." These principles have not only guided the evolution of CBB but the development of other Census Bureau data tools, too.

Continue reading to learn more about:

  • Agile development
  • Customer focused data
  • Feedback equals functionality
  • How your feedback is critical
A screenshot of Census Business Builder, v.3.3.0

Explore CBB

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America Counts tells the stories behind the numbers in a new inviting way. It features stories on various topics such as families, housing, employment, business, education, economy, emergency preparedness, health, populationincome and poverty. Contact our Public Information Office for media inquiries or interviews.

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This is an official email from the U.S. Census Bureau. If you have any questions or comments, please contact us (http://www.census.gov/about/contact-us.html).  

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