America Counts: Stories Behind the Numbers Franchising is More than Just Fast Food Let's imagine a woman named Mary, a fitness instructor who is thinking about opening an independent fitness and recreational sports center. She researches demographics of several potential locations and identifies a city that could be an ideal spot. However, she notices an increase of chain fitness centers opening in that area. Should she drop the idea of an independent business and buy a franchise fitness center with an established brand recognition instead? Are there data that could help her make this important decision? Good news for Mary, our fictitious entrepreneur: The 2017 Economic Census Franchise Statistics Report publishes information on the 498,234 franchise establishments in the United States in 2017. Continue reading to learn more about: - Franchises are more than just restaurants
- Franchisee-owned vs. franchisor-owned
- Digging deeper into the numbers
- Pulling it all together
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