Thursday, June 3, 2021

FMCG Gurus: Insight Weekly

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Insight Weekly
ISSUE 4 | 3 JUNE 2021
 Ten Center Stage Ingredients in 2021 
Ten Center Stage Ingredients in 2021 - Resource Download

Ingredient-led claims have become increasingly influential on consumer purchasing habits. This is due to three forms of consumer attitudes that are driving the demand for new ingredient innovation. This resource will take a closer look at 10 ingredients that FMCG Gurus believe will take center stage throughout 2021 and beyond.
 
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The Growing Importance of Cognitive Health
The Growing Importance of Cognitive Health

Over the past couple of years, cognitive health issues have been on the rise. Mental wellbeing is now more important than ever before as consumers recognize the link to good mental health with a better quality of life. The COVID-19 pandemic has left many consumers feeling anxious and concerned for the future, not only about their health but about their work-life and economical state. So how are consumers looking to address their mental wellbeing in 2021?

 
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Understanding Positive Nutrition in 2021
Understanding Positive Nutrition in 2021

Positive nutrition is the concept of consumers focusing on the "good" ingredients within food, drink, and supplement products, rather than focusing purely on avoiding and moderating dietary evils. The concept examines how healthy diets have evolved. They are no longer focused on compromise and eliminating certain products from diets but instead, having a well-balanced diet that is full of vital ingredients. When addressing positive nutrition FMCG Gurus highlights three key areas which must be taken into consideration.
 
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Industry Insights
FMCG Gurus Featured in Candy Industry. 
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FMCG Gurus Featured in Speciality Foods. 
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Shopper Insight Surveys - 25 Countries - Q2 2021
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Weight Management – Global Report 2021 
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About FMCG Gurus 
 
FMCG Gurus provides research and insight on consumer attitudes and behavior across the food, beverage, and supplement markets around the globe. FMCG Gurus has a specific focus on understanding the latest trends and innovations focusing on areas such as taste and nutrition, healthy aging, and medical nutrition. Our global reach includes ingredient analysis, future trend mapping and actionable recommendations.
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