Wednesday, February 11, 2026

USDA Announces Market Development Program Investments for Fiscal Year 2026 

Photo of the USDA Whitten Building

Announcing the 2026 Awardees for MAP and FMD 

Washington, D.C., February 11, 2026 – Today, the U.S. Department of Agriculture's Foreign Agricultural Service (FAS) announced it is awarding more than $212 million through the Market Access Program (MAP) and Foreign Market Development (FMD) program to help expand export markets for U.S. food and agricultural products.  

The MAP and FMD programs are longstanding cost-share partnerships that help producers build and maintain a competitive presence in the global marketplace.  

"USDA's market development programs crowd in private sector capital to help promote U.S. food, fuel, and fiber to foreign buyers." said Under Secretary for Trade and Foreign Agricultural Affairs Luke J. Lindberg. "Partnering with industry ensures that these resources are deployed efficiently and effectively, and that decisions are farmer-driven."

For FY26, FAS will provide more than $181 million to 68 nonprofit organizations and cooperatives through MAP. Map supports a range of consumer-focused promotion for small businesses and cooperatives and is widely used by organizations representing fruits, nuts, processed foods and intermediate bulk commodities. On average, MAP participants contribute more than $2.50 for every federal dollar invested, demonstrating strong industry commitment and leveraging of private-sector resources.  

Through the FMD program, FAS will allocate more than $31 million for FY26 to 18 trade organizations representing U.S. agricultural producers. FMD supports long-term market development with a focus on generic commodity promotion, rather than individual brand promotion. Preference is given to organizations that represent broad industry sectors with nationwide membership with an aim to deliver the greatest economic benefit for American agriculture. On average, FMD cooperators contribute $3.25 per federal dollar invested, again demonstrating a shared, successful investment in expanding global demand for U.S. commodities.  

The list of awardees for the MAP can be found at www.fas.usda.gov/programs/market-access-program-map/map-funding-allocations-fy-2026.

For FMD Program awardees, visit www.fas.usda.gov/programs/foreign-market-development-program-fmd/fmd-funding-allocations-fy-2026.  

 

To learn more about MAP, FMD and other FAS programs, visit www.fas.usda.gov


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