Toasting the New Year in Canada with New York Wines Shoppers in Canada now have more options when it comes to selecting a special beverage for toasting and ringing in the new year. With the support of USDA Market Access Program (MAP) funds, the New York Wine and Grape Foundation (NYWGF) worked with the Liquor Control Board of Ontario (LCBO) to pop the cork and open the wine market just north of the border to New York State. The NYWGF's efforts to break into the Canada market initially began in 2020 when the region's wineries and exporters faced unprecedented challenges due to the Covid pandemic. With its close geographic proximity to New York State and the purchasing power of its consumers, Canada was identified as a great target market to help diversify and grow New York State wine sales. Ontario stood out, since the largest provincial liquor control board in the country is the LCBO. The NYWGF applied for MAP funds that year and soon kicked off a multi-year promotional campaign to attract Canadian importers and buyers. As a result, today the sales of New York wines have rebounded with more than 20-percent growth, by value and volume, as compared to 2020. This success is extremely meaningful for New York wineries, which are small- to medium-sized businesses. And while New York wineries produce less than 5,000 cases of wine per year, the industry contributes $6.65 billion to the state's economic activity and supports close to 72,000 jobs. Please click here to read more>> | 
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