Some news from Ella and Matt

We're now a fully owned family company again

some news from us Hi everyone, I hope you're really well. I wanted to tell you about something we did yesterday - we bought our investors out of our company, which means that deliciously ella is now a fully owned family company again. It's an extraordinarily emotional moment for us both. This company is truly our heart and soul - I've poured everything I have into it since starting it nine years ago, and it has been Matthew's life since he quit his job and we started our products business, app and restaurant over the past six years. We've grown the company as we got to know each other, began our family, and started to raise our girls. It truly is part of the fabric of who we are and our family, so knowing that it'll be that way again means everything. Back in 2017, as the company really started to grow, we needed financial support so we took on a group of external investors, who owned a small portion of the business up until today. We've been lucky with our investor group, who have supported our desire to stay true to all of our ethics and values, but we knew in our heart of hearts that to truly accomplish what we want over the long term: changing the way that we eat and live, and making health, wellbeing and plant-based eating commonplace, we needed to own the company fully. It's undoubtably daunting, raising money from our bank to make it happen comes with a lot of personal risk, but we believe with every fibre of our being that this is the right step for us all. Doing something like this feels against the grain in many ways, with so many businesses raising lots of money, and selling rather than remaining founder owned. I'm beyond proud of Matthew, my amazing husband, our CEO, for leading us in such a different direction. His fearless thinking and dedication to our mission has made this transaction happen today. Thank you all for the ongoing support, without that we'd never have the confidence to have done what we did yesterday. Welcome to the next chapter  Ella xx

                                                           

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