CDER Conversation Explores the Office of Prescription Drug Promotion's Social Science Research Program CDER's Office of Prescription Drug Promotion (OPDP)'s four-person research team investigates issues in direct-to-consumer and health care provider-directed prescription drug promotional communications. The team also provides technical assistance within FDA and to stakeholders, as appropriate, on the design and implementation of studies concerning prescription drug promotion. In this CDER Conversation, we speak to Kathryn (Kit) Aikin, PhD, senior social science analyst and research team lead in OPDP, about this important work. |
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