Analyze trends and apply context when assessing evolving attitudes and behaviors towards wellbeing and why there is a focus on addressing digestive issues and the immune system.
Understand the types of products consumers want digestive and immune health benefits in and when they want to consume these.
Determine how to position ingredient and health claims so that they have maximum influence on purchasing habits.
FMCG Gurus provides research and insight on consumer attitudes and behavior across the food, beverage, and supplement markets around the globe. FMCG Gurus has a specific focus on understanding the latest trends and innovations focusing on areas such as taste and nutrition, healthy aging, and medical nutrition. Our global reach includes ingredient analysis, future trend mapping and actionable recommendations.
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