Hi there,
Last week we asked for your thoughts on the health and wellness world – what's working, what's missing, and what truly supports you on your journey.
A huge thank you for those of you who shared your honest thoughts with us. Reading the responses was incredibly inspiring, and it's already shaping how we think about the future.
Here's what we heard from you loud and clear:
🌱 You're craving long-term wellness, not quick fixes
You're tired of short-term trends. You want habits that support you for life - 20, 30, 50 years from now. There's a real hunger for advice that feels sustainable, practical, and realistic for the long haul (not just "hacks" for the next 30 days).
🌱 Your main health and wellness focuses right now:
#1 Eating fewer processed foods (49%)
#2 Supporting gut health (38%)
#3 Staying motivated with healthy eating (34%)
#4 Managing weight, stress, and energy in a sustainable way
🌱 Simplicity, honesty, and practicality matter most
You're looking for simple, no-fuss advice that fits into real life. You value brands and individuals who are honest, science-backed, and genuinely here to help - not just market the next big fad or luxury-only wellness ideals.
🌱 A mix of community and independence
Most of you (66%) prefer to focus on your health independently, without joining groups. That said, when motivation dips, a little encouragement and a sense of belonging can go a long way.
🌱 You want natural, real foods - and you read the labels
92% of you prioritise natural ingredients when shopping. "No ultra-processed foods" matters deeply to most of you - and many said that if a product contains things like emulsifiers or artificial flavours, it's either a dealbreaker or at least a major hesitation.
🌱 Trust is built on transparency and science
The #1 thing that makes you trust a brand? Transparency about ingredients and processes (91.9%), followed closely by clear, science-backed health benefits. You also want to know that real people (not faceless corporations) are behind the brand, and that they genuinely care.
No comments:
Post a Comment